Article Marketing Or Pay Per Click? Which Is The Best?

Driving website traffic is where most beginners are having a hard time when trying to make money online. Make sure that you have a plan on how to drive traffic. But before you start out I have to point out one important concept and that all website traffic is not created equal.

The people that are coming to your website coming from your MySpace profile isn’t the same as the people coming to your website having searched for a solution to their problem or a desire that they have and choosing your website as the answer to their questions.

There are many different ways on how you can drive website traffic and you should diversify as much as possible on the different methods. You need to test different traffic building strategies and determine which method will bring in the highest return of investments for your work from home online business.

In this article we’re going to take a look at the 2 most common ways on how you can build website traffic.

Article Marketing – This marketing method has been around for years and that’s because this is a free method of driving traffic to your website. You simply just write articles about topics that your business covers. If you are selling a dog training guide then you can write articles that are related to your product so you can get targeted customers to your offers.

Inside Wealthy Affiliate, I learned that there are certain keywords that you have to utilize when writing your articles. This is important because keywords are responsible for listing your articles in search engine results. If your article is in the first page of search engines then you will get the most exposure for your business.

Pay Per Click – Advertising through pay per click is the most common form of paid marketing. The good thing about this method is that you only have to pay if the searcher clicks on your ads. PPC can give you traffic really fast. It’s the most effective way of driving traffic that has consistent results.

PPC is not the best route for beginners because you can really lose a lot of money if you’re not too careful on how you choose your keywords and how you manage your campaigns. The goal in PPC is to make sure that your expenses are less than your profits.

You’re welcome to read my Wealthy Affiliate University review if you really want to make money online with affiliate marketing. Check out http://www.RaymondSelda.com/ for more Internet marketing tips.